Terry Alderete

Terry is a native Bay Area Californian born to immigrant parents. Her mother and aunt migrated from Jalisco, Mexico in 1922 and her father from the then, Spanish-dominated island of Cebu, Philippines in 1910. They worked as migrant workers until they saved enough to own their very own small strawberry farm in Newark, California. Terry graduated with honors from Newark High School, first in her class, and then proceeded to attend San Jose State University where she majored in Recreation and Fine Arts. She had an extensive career at Pacific Bell where she rose from an Operator to Ethnic Marketing Director over a course of 29 years. The valuable knowledge and business training she received at the corporation and the experience at the small business that her parents started were valuable experiences in starting her own business in 1998. Alderete Business Visions has grown from a consulting business to corporations, to a business that provides full-service event and festival production for non-profits and business organizations. In addition, her company consults and provides services in public relations, media relations, fundraising, outreach, promotions and marketing. She is very active in the Latino community in the Bay Area and California and has been awarded numerous honors and awards including, The Oakland Raider’s Hispanic Heritage Hero Award, Congresswoman Barbara Lee’s Congressional Recognition Award, California Senator, Liz Figueroa’s Woman of the Year,Telemundo T48 Business Salute Award and most recently the national Latina Style Magazine/Wells Fargo Bank- Maria Arias Award for her entrepreneurship (partial list); she was profiled in East Bay Business Times, Contra Costa Times and Business Week Online, Fronteras and El Mensajero newspapers. Terry has been actively involved with the California Hispanic Chambers since 1988 and has served as a CHCC Director, President of the Hispanic Chamber of Commerce of Alameda County and currently serves a Director on the Newark Rotary, Ohlone College Foundation, Fremont Symphony and serves on the Editorial Advisory Board for the Bay Area Press newspapers and S.F. Foundation Awards Committee. Terry has 2 children, Veronica and Anthony and 4 grandchildren and is blessed to be living with her 96 year-old mother, her role model.

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